Slick 60s Package Design Re-Lived

It was my good fortune that brought me to my friends’ house, a day or so before the closing of the house, which had to be emptied of all its belongings. As such, my friends whose own house is now bursting at the seams with much of the contents of grandma’s house, were eager to find homes for some of the less sale-able odds and ends. After dinner, I was offered to take home with me one of the many recouped bottles of liquor, from the many cases they’d uncovered.Apparently, grandma liked her gifts sets… and so I selected this James Bond styled gift box, that came beautifully wrapped in a gold lame box, with blue velvet interior. Accompanying the bottle of imported Boodles British Gin, were two Crystal d’Arc glasses, suitable for the finest of any smoking room. I leapt at the opportunity to own a piece of this kitch… a veritable piece of packaging design history. I suppose my hosts detected my excitement, as they then offered me a second bottle of booze: a bottle of Bolshoi Vodka.


Why they use the word “formula” in lieu of “recipe”, I have to wonder. True to the days of the iron curtain, there’s an element of secrecy about this ornately designed package. I suppose I’ll never know the exact ingredients, but it’s certainly a form of slick (dare I say tacky?) 1960s art that I will continue to marvel at.

Labels: Functional Design, Packaging










