Tequila!

Who would create a big hoax and then flaunt it, in the face of adversity? Well, this Madison Avenue design shop, for one. Tequila, also located in 35 countries, boasts a glossy, A-list client roster with such big names as Adidas, Canon, Nissan, and Visa, among others.

Their latest campaign for Sony PlayStation, draws users into their interactive advertising "game" by making reference to the devastating 2004 tsunami that took place in SouthEast Asia, killing more than 225,000 people and destroying the lives of many of those left behind. My initial reaction was to balk at such a tactic. Is this the only way in which to grab peoples' attention, in a world that seeks to trump each adrenaline rush with the next, in order to grab the market's attention, if only for a fleeting moment? Perhaps it is. Or perhaps they've gone over the acceptable edge of shock value? You be the judge.

I have to compliment them on their web site's great interface design... I love the way they've made it so you zoom in and out of outter space/their offices. That is very fun.