For the Love of Logos

What's in a name? or better yet, what's in the image, behind a name? Well, a good logo should provide you with all the necessary clues to figure out the brand promise. Some of these clues are easier to decipher than others.

Well, if you care to peruse logo designs, here's the site for you: logopond.com. At first glance, the raison d'etre for their web site is not all that clear... they have a large cache of business logos. I'm not even sure that I really care what their site's purpose is because they have a lovely, inspirational collection of beautifully-presented logos to browse and comment on. Nice.